Super Bowl 2015 TV ad slots may cost record $4.5 million

Sports -

NBC may get record ad revenues a year after companies bought up TV ad space from Fox for the 2014 Super Bowl in record time.

Circa News

Unnamed advertising executives said in a June 2 report in Variety that NBC, which will broadcast the 2015 Super Bowl, is asking for a a record $4.5 million for 30-second ads during the game. That is over 12% higher than Fox sought for the 2014 game, when ad slots averaged $3.7 million.

Super Bowl advertisers for 2014 included Anheuser-Busch (Budweiser, Bud Light), Pepsi, Doritos, Dannon, GM, GoDaddy, Hyundai, Intuit, Jaguar, Nestle (Butterfinger), Mars, Soda Stream, and Wonderful Pistachios. The only category of advertiser that suffered was motion pictures.

"The demand has been incredible. Having the game in the New York market this year meant a lot to people wanting to be there." Neil Mulcahy, Fox Sports executive vice president

Apart from being a major market for sports in general, New York is home to both the Jets and the Giants teams.

Read this storyline and more on Circa for iPhone

Now available in the App Store

What is Circa? Get the App